Client
Pink Martini Collection
Pink Martini Collection is a fashion apparel company serving both retail and wholesale markets, based in Toronto with two boutique locations.
As part of the creative team, I led the visual design of the e-commerce website in Shopify, updating and developing both desktop and responsive mobile experiences. I contributed to the creation of comprehensive brand guidelines to establish a cohesive and elevated visual identity, ensuring consistent application across all platforms and touchpoints.
I designed and executed monthly and weekly marketing campaigns aligned with brand objectives and target audiences, including newsletters, digital ads, website banners, social media assets, promotional materials.
Additionally, I collaborated on seasonal concept development, contributing creative ideas and visual direction aligned with evolving fashion trends.
Services
Visual design
Website design
Email design
Print design
Visual & Website Design
As a member of the creative team, I directed the visual execution of the Shopify e-commerce site, enhancing and optimizing both desktop and mobile experiences. I also helped develop detailed brand standards to create a refined and cohesive visual identity, maintaining consistency across all channels.
Visual Design desktop website version
Visual Design website mobile version
Visual design for website banners
Visual design for newsletter banners in Mailchimp
Email design in Mailchimp
