Client
Windmill Microlending
Windmill Microlending is Canada’s national charity, providing affordable loans and support to skilled immigrants and refugees so they can continue their careers and education in Canada.
Services
Print design
Digital design
Advertising design
Visual design
Brand design
Video editions
Impact Report
A selection of impact reports designed for digital distribution (PDF). These documents follow a standardized format for consistency across Windmill brand. Each of them required complex information to be organized, and the selection of relevant, on-brand stock photography.
Click here to see the Impact Report
Print & Digital Ads
I developed advertising creatives deployed across Canada, contributing to a 30% increase in campaign effectiveness. I designed print ads for major publications including The Globe and Mail, On Route, and Canadian Immigrant.
Full-page print advertisement for the Windmill Fundraising Campaign in The Globe and Mail, 2024.
Full-page advertisement for the Windmill Fundraising Campaign in On Route Canada (Winter issue) and Canadian Immigrant magazine.
Designed a print advertisement for the Windmill Fundraising Campaign in partnership with Bell, displayed in TSA areas across Canada.
Windmill Fundraising Campaign print ads displayed in TSA areas across Canada, along with digital screen ads at Billy Bishop Toronto City Airport.
Windmill Fundraising Campaign transit ads displayed in buses in Toronto and Calgary.
Social media visual assets and digital ads displayed in Windmill social media and in Globe & Mail digital media.
Podcast campaign
Potential Unleashed, produced by Scotiabank, explores the challenges new Canadians face as they build their lives and careers in pursuit of their Canadian dreams. I collaborated on the podcast logo design and developed the visual system for the landing page and social media. I also created captioned podcast video clips for social platforms. With Scotiabank’s support, all visuals and edited content were delivered on brand and successfully launched.
Visual design
Visual design assets for the new the website.
Collateral material
Collateral material like brochure flyers, business cards and postcards.
Video editions
Edited video interviews with Windmill partnerships clients, same as designed audio wave motion graphics for podcasts.